Reddit Ads guides

Short, practical guides for people paying for Reddit ads. Each one answers the question in its first paragraph.

• Are Reddit ads worth it?

  Work out your break-even, size a fair test, and judge subreddit by subreddit.

• Reddit ads not converting?

  A checklist in the order that finds the cause fastest, starting with tracking.

• How to choose subreddits for Reddit ads

  Start from the problem, size the list to your budget, and graduate the winners.

• When should you cut a subreddit?

  The 2.3× rule and a calculator for any subreddit's numbers.

• How the audit decides

  The statistics behind the verdicts, with the formulas.